Chai & More
Food & Beverage
Branding
Web design
Marketing
Argyll & Bute, Scotland
2024
For the holiday season, Chai & More set out to offer more than just tea — it aimed to share the warmth of tradition, the joy of community, and the flavor of home. The challenge? Creating a brand experience that felt both festive and deeply rooted in the regional essence of chai culture and its beloved snacks.
Summary
Design Responsible took on the project end-to-end, beginning with a collaborative brand strategy and visual brainstorm. We explored how the brand could come alive with vibrant motifs, rich color palettes, and storytelling elements that celebrated the origin of the spices, the snack culture, and the rituals of sharing. From there, we designed a full system — including packaging, social content, and event visuals — that was bold, joyful, and unmistakably tied to the region.
Challenge
To bring it all to life, we rolled out a series of awareness campaigns across Facebook, featuring engaging videos, teaser posts, and snack stories that introduced the brand and built anticipation. We developed a consistent tone of voice and brand language that extended from digital channels to print media — including posters and flyers that were distributed across nearby communities to build local buzz.
Solutions
The result? A beautifully branded holiday event that felt authentic, festive, and full of heart. The chai hampers flew off the shelves, the community showed up in numbers, and the campaign made such an impact that Chai & More is already brewing ideas for its next big celebration.
