Bar Douro
Restaurant
Branding
Web design
Marketing
London, Portugal
2021
Drawing inspiration from the traditional cervejarias and tascas of Lisbon and Porto, this rustic restaurant offers a contemporary take on Portuguese cuisine alongside expertly sourced regional wines.
Summary
To assist Bar Douro in developing a Brandbookthat oversaw their brand image, look, feeland communication for Social Media.To develop social media templates, image guidelinesand brand design guide.
Challenge
Crafting an identity for Bar Douro meant more than evoking Portugal — it meant bottling its soul and serving it with elegance to a London audience. The challenge lay in striking a delicate balance: honoring deep-rooted Portuguese traditions while resonating with the modern sensibilities of a global city.
Solutions
Through thoughtful design, we drew from the textures, tiles, and tones of Portugal, weaving in the warmth of family-style dining and the richness of Douro Valley wines. The result is a brand identity that feels both nostalgic and fresh — launching a heritage not just on a plate, but into the hearts of Londoners.
